9781305361782-1305361784-Bundle: Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card), 7th + MindTap Marketing, 1 term (6 months) Printed Access Card

Bundle: Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card), 7th + MindTap Marketing, 1 term (6 months) Printed Access Card

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ISBN-13: 9781305361782
ISBN-10: 1305361784
Edition: 7
Author: Angeline Close Scheinbaum, Thomas OGuinn, Richard J. Semenik, Chris Allen
Publication date: 2014
Publisher: Cengage Learning
Format: Product Bundle 407 pages
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Book details

ISBN-13: 9781305361782
ISBN-10: 1305361784
Edition: 7
Author: Angeline Close Scheinbaum, Thomas OGuinn, Richard J. Semenik, Chris Allen
Publication date: 2014
Publisher: Cengage Learning
Format: Product Bundle 407 pages

Summary

Bundle: Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card), 7th + MindTap Marketing, 1 term (6 months) Printed Access Card (ISBN-13: 9781305361782 and ISBN-10: 1305361784), written by authors Angeline Close Scheinbaum, Thomas OGuinn, Richard J. Semenik, Chris Allen, was published by Cengage Learning in 2014. With an overall rating of 4.1 stars, it's a notable title among other books. You can easily purchase or rent Bundle: Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card), 7th + MindTap Marketing, 1 term (6 months) Printed Access Card (Product Bundle) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.53.

Description

Place yourself in the midst of today's fast-paced, exhilarating world of advertising with O'Guinn/Allen/Semenik/Close's ADVERTISING AND INTEGRATED BRAND PROMOTION, 7th Edition. You'll see how good advertising is the result of hard work and careful planning, and gain tools and knowledge about real advertising practice. This package includes the printed text; CourseMate™, which brings course concepts to life; Ad Age; and an access code that will provide you with seamless digital access to your MindTap™ Marketing resources from within your campus Learning Management System. You will be prompted to enter this access code the first time that you click on a link in your course that includes Cengage content.

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