Sell, buy or rent Richard J. Semenik textbooks

Advertising and Integrated Brand Promotion

by O'Guinn, Thomas, Allen, Chris, Close Scheinbaum, Angeline, Semenik, Richard J.
ISBN-13: 9781337110211
ISBN-10: 1337110213
Edition: 8
Publication date: 2018
Publisher: Cengage Learning
Format: Paperback 448 pages

PROMO2 (with CourseMate, 1 term (6 months) Printed Access Card) (Engaging 4LTR Press Titles in Marketing)

by O'Guinn, Thomas, Allen, Chris, Semenik, Richard J.
ISBN-13: 9781133626176
ISBN-10: 1133626173
Edition: 2
Publication date: 2012
Publisher: Cengage Learning
Format: Paperback 368 pages

Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

by O'Guinn, Thomas, Allen, Chris, Semenik, Richard J., Close Scheinbaum, Angeline
ISBN-13: 9781285187815
ISBN-10: 1285187814
Edition: 7
Publication date: 2014
Publisher: Cengage Learning
Format: Paperback 432 pages