Destination Marketing
ISBN-13:
9781138912908
ISBN-10:
1138912905
Edition:
2
Author:
Steven Pike
Publication date:
2015
Publisher:
Routledge
Format:
Paperback
366 pages
Category:
Hospitality, Travel & Tourism
,
Industries
,
Marketing
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9781138912908
ISBN-10:
1138912905
Edition:
2
Author:
Steven Pike
Publication date:
2015
Publisher:
Routledge
Format:
Paperback
366 pages
Category:
Hospitality, Travel & Tourism
,
Industries
,
Marketing
,
Marketing & Sales
Summary
Destination Marketing (ISBN-13: 9781138912908 and ISBN-10: 1138912905), written by authors
Steven Pike, was published by Routledge in 2015.
With an overall rating of 4.0 stars, it's a notable title among other
Hospitality, Travel & Tourism
(Industries, Marketing, Marketing & Sales) books. You can easily purchase or rent Destination Marketing (Paperback) from BooksRun,
along with many other new and used
Hospitality, Travel & Tourism
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.62.
Description
Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.
This new second edition has been revised and updated to include:
- new slimline 15-chapter structure
- new chapters on Destination Competitiveness and Technology
- new and updated case studies throughout, including emerging markets
- new content on social media marketing in destination marketing organisations and sustainable destination marketing
- additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions.
It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.
We would LOVE it if you could help us and other readers by reviewing the book
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