Building Donor Loyalty: The Fundraiser's Guide to Increasing Lifetime Value
ISBN-13:
9781118085868
ISBN-10:
1118085868
Edition:
1
Author:
Adrian Sargeant, Elaine Jay
Publication date:
2011
Publisher:
Jossey-Bass
Format:
Paperback
226 pages
FREE US shipping
Book details
ISBN-13:
9781118085868
ISBN-10:
1118085868
Edition:
1
Author:
Adrian Sargeant, Elaine Jay
Publication date:
2011
Publisher:
Jossey-Bass
Format:
Paperback
226 pages
Summary
Building Donor Loyalty: The Fundraiser's Guide to Increasing Lifetime Value (ISBN-13: 9781118085868 and ISBN-10: 1118085868), written by authors
Adrian Sargeant, Elaine Jay, was published by Jossey-Bass in 2011.
With an overall rating of 3.6 stars, it's a notable title among other
Nonprofit Organizations & Charities
(Small Business & Entrepreneurship, Marketing) books. You can easily purchase or rent Building Donor Loyalty: The Fundraiser's Guide to Increasing Lifetime Value (Paperback, Used) from BooksRun,
along with many other new and used
Nonprofit Organizations & Charities
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.79.
Description
Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonprofit organizations and was funded by the Aspen Foundation and the Indiana Fund through the Center on Philanthropy at Indiana University. Building Donor Loyalty contains a variety of illustrative case studies that demonstrate the power of effective donor retention strategies and clearly explains each of the factors that can build donor retention. It includes tools and techniques that have proven successful when growing long-term relationships with donors and offers practical advice for fundraisers who want to integrate this knowledge into their own thinking, planning, and practice.
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