Building Donor Loyalty: The Fundraiser's Guide to Increasing Lifetime Value
ISBN-13:
9780787968342
ISBN-10:
078796834X
Edition:
1
Author:
Adrian Sargeant, Elaine Jay
Publication date:
2004
Publisher:
Jossey-Bass
Format:
Hardcover
224 pages
FREE US shipping
Book details
ISBN-13:
9780787968342
ISBN-10:
078796834X
Edition:
1
Author:
Adrian Sargeant, Elaine Jay
Publication date:
2004
Publisher:
Jossey-Bass
Format:
Hardcover
224 pages
Summary
Building Donor Loyalty: The Fundraiser's Guide to Increasing Lifetime Value (ISBN-13: 9780787968342 and ISBN-10: 078796834X), written by authors
Adrian Sargeant, Elaine Jay, was published by Jossey-Bass in 2004.
With an overall rating of 3.8 stars, it's a notable title among other
Economics
(Nonprofit Organizations & Charities, Small Business & Entrepreneurship) books. You can easily purchase or rent Building Donor Loyalty: The Fundraiser's Guide to Increasing Lifetime Value (Hardcover) from BooksRun,
along with many other new and used
Economics
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.3.
Description
Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonprofit organizations and was funded by the Aspen Foundation and the Indiana Fund through the Center on Philanthropy at Indiana University. Building Donor Loyalty contains a variety of illustrative case studies that demonstrate the power of effective donor retention strategies and clearly explains each of the factors that can build donor retention. It includes tools and techniques that have proven successful when growing long-term relationships with donors and offers practical advice for fundraisers who want to integrate this knowledge into their own thinking, planning, and practice.
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