9781111826116-1111826110-PROMO (with Marketing CourseMate with eBook Printed Access Card)

PROMO (with Marketing CourseMate with eBook Printed Access Card)

ISBN-13: 9781111826116
ISBN-10: 1111826110
Edition: 1
Author: Thomas OGuinn, Richard J. Semenik, Chris Allen
Publication date: 2011
Publisher: Cengage Learning
Format: Paperback 368 pages
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Book details

ISBN-13: 9781111826116
ISBN-10: 1111826110
Edition: 1
Author: Thomas OGuinn, Richard J. Semenik, Chris Allen
Publication date: 2011
Publisher: Cengage Learning
Format: Paperback 368 pages

Summary

PROMO (with Marketing CourseMate with eBook Printed Access Card) (ISBN-13: 9781111826116 and ISBN-10: 1111826110), written by authors Thomas OGuinn, Richard J. Semenik, Chris Allen, was published by Cengage Learning in 2011. With an overall rating of 4.2 stars, it's a notable title among other books. You can easily purchase or rent PROMO (with Marketing CourseMate with eBook Printed Access Card) (Paperback) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.42.

Description

Created through a "student-tested, faculty-approved" review process with students and faculty, PROMO is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. PROMO is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces.

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