Media/Society: Technology, Industries, Content, and Users

Product Description
Media/Society: Industries, Images, and Audiences provides a framework to help students understand the relationship between media and society and helps students develop skills for critically evaluating both conventional wisdom and one’s own assumptions about the social role of the media. The
Seventh Edition retains its basic sociological framwork, but also includes additional discussions of new studies and up-to-date material about a rapidly changing media landscape. This edition significantly expands on discussions of the "new media" world, including digitization, the Internet, and the spread of mobile media devices, and the role of user-generated content, the potential social impact of "new" media on society, and "new" media’s effect on traditional media outlets. The new edition includes updated research, the latest industry data, and current examples from popular media, which will help to illustrate enduring themes in the sociology of media.
About the Author
David Croteau taught about the sociology of media as an Associate Professor (retired) in the Department of Sociology and Anthropology at Virginia Commonwealth University. He is the author of Politics and the Class Divide: Working People and the Middle-Class Left and co-author, with William Hoynes, of Experience Sociology.
William Hoynes is Professor of Sociology and former Director of the Media Studies Program at Vassar College in Poughkeepsie, New York, where he teaches courses on media, culture, and social theory. He is the author of Public Television for Sale: Media, the Market, and the Public Sphere and co-author, with David Croteau, of Experience Sociology.