Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design

Review
Review Rating: 5 Stars
Reviewed by Jennie More for Readers' Favorite
Strategic Creativity by Robin Landa is a thought-provoking book about igniting creativity in business and forming a shared purpose that is effectively communicated amongst all stakeholders in the creative process, including the creatives and the executives. Landa highlights the significant matters between advertising agencies and clients and provides solutions for improved work processes and flow; ultimately better communication. This book is for marketing professionals and executives at all levels responsible for writing creative briefs for advertising agencies, collaborating and approving projects, and creatives who want to learn how they can raise the bar on their ideas. Strategic Creativity is a daring, candid, and timely must-read.
Strategic Creativity by Robin Landa is a brilliant book that captivated my attention and reinvigorated my passion for the advertising industry. I identified strongly with all the issues raised, particularly the need for diversity, equity, and inclusion in the advertising industry, and the role creatives play in shaping or influencing perceptions and the power of such influence. Marketers will learn how to approach the creative process effectively and about the extensive work that turns a brief into a campaign. With this knowledge, they can build more productive and collaborative relationships with creatives from advertising agencies. I enjoyed learning from the multiple impeccable creative leaders featured throughout this book and the Q&A with each, where they provided compelling and relevant views on the creative process and the industry. I loved reading this book and found it insightful, a resource I will reference in the future.
Strategic Creativity by Robin Landa
Review from Midwest Book Review
Exceptionally well written, organized and presented, "Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design" is the ideal DIY 'hands on' combination of instructional guide and 'how to' manual that will have a very special appeal to anyone engaging in Branding/Logo Design, Advertising Graphic Design, and General Business Marketing. Thoroughly 'user friend' in commentary and lay out, "Strategic Creativity" is informatively enhanced with the inclusion of a four page Index and two pages of Notes. A complete course corporate creativity in advertising, and also available for personal reading lists in a digital book format (Kindle, $29.99), "Strategic Creativity" is especially and unreservedly recommended for community, corporate, college, and university library Contemporary Business Management collections and supplemental curriculum MBA studies lists.
"Robin Landa has written a fascinating new book on Strategic Creativity. The book hands executives the keys to harnessing the best out of creative professionals while also learning how to generate ideas and be more creative yourself. This guided tour of strategic creativity should be on the desk of anyone hoping to build a strong brand, fine tune your advertising, and avoid costly mistakes."—Paul A. Argenti, Professor of Corporate Communication, The Tuck
School of Business at Dartmouth
"Few mysteries confound business leaders more than how creative professionals work their magic. In Strategic Creativity, Robin Landa pulls back the veil to reveal the hidden logic of great marketing communications, from copywriting to graphic design to brand design. Armed with the insights in this book, business leaders will have a vastly easier time interfacing with creative professionals to produce game-changing marketing communications. Filled with compelling insights, checklists, and real-world business cases, Strategic Creativity drills into the details yet never loses sight of the big strategic picture: to build brands with purpose and humanity."
—Neal Roese, Professor and chair of the marketing department, Kellogg School of Management, Northwestern University