9781032127712-1032127716-Digital Pricing Strategy: Capturing Value from Digital Innovations

Digital Pricing Strategy: Capturing Value from Digital Innovations

ISBN-13: 9781032127712
ISBN-10: 1032127716
Edition: 1
Author: Stephan M. Liozu, Andreas Hinterhuber
Publication date: 2023
Publisher: Routledge
Format: Hardcover 312 pages
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Book details

ISBN-13: 9781032127712
ISBN-10: 1032127716
Edition: 1
Author: Stephan M. Liozu, Andreas Hinterhuber
Publication date: 2023
Publisher: Routledge
Format: Hardcover 312 pages

Summary

Digital Pricing Strategy: Capturing Value from Digital Innovations (ISBN-13: 9781032127712 and ISBN-10: 1032127716), written by authors Stephan M. Liozu, Andreas Hinterhuber, was published by Routledge in 2023. With an overall rating of 4.3 stars, it's a notable title among other books. You can easily purchase or rent Digital Pricing Strategy: Capturing Value from Digital Innovations (Hardcover) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.47.

Description

* Comprehensive and unique recommended and essential reading on a hot topic for postgraduate, MBA and Executive Education students
* Provides a best practice overview on how to design and execute digital pricing strategies
* Full of case studies, interviews with and examples from global leaders in digital pricing strategy and practical tools for implementation

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