9780805834772-080583477X-Mass Media and Drug Prevention: Classic and Contemporary Theories and Research (Claremont Symposium on Applied Social Psychology Series)

Mass Media and Drug Prevention: Classic and Contemporary Theories and Research (Claremont Symposium on Applied Social Psychology Series)

ISBN-13: 9780805834772
ISBN-10: 080583477X
Edition: 1
Author: William D. Crano, Stuart Oskamp, Michael Burgoon
Publication date: 2001
Publisher: Psychology Press
Format: Hardcover 320 pages
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Book details

ISBN-13: 9780805834772
ISBN-10: 080583477X
Edition: 1
Author: William D. Crano, Stuart Oskamp, Michael Burgoon
Publication date: 2001
Publisher: Psychology Press
Format: Hardcover 320 pages

Summary

Mass Media and Drug Prevention: Classic and Contemporary Theories and Research (Claremont Symposium on Applied Social Psychology Series) (ISBN-13: 9780805834772 and ISBN-10: 080583477X), written by authors William D. Crano, Stuart Oskamp, Michael Burgoon, was published by Psychology Press in 2001. With an overall rating of 3.5 stars, it's a notable title among other Social Psychology & Interactions (Psychology & Counseling, Public Health, Administration & Medicine Economics, Clinical Psychology, Psychology, General, Social Psychology & Interactions, Sociology) books. You can easily purchase or rent Mass Media and Drug Prevention: Classic and Contemporary Theories and Research (Claremont Symposium on Applied Social Psychology Series) (Hardcover) from BooksRun, along with many other new and used Social Psychology & Interactions books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.36.

Description

This book tells the story of the mass media's potential in the war against drug abuse. It is based on scientific evidence on the use of media in health promotion and disease prevention. Past approaches--successes and failures alike--are included to help enlighten future programs of research and practice. Advice about the logical steps that must be taken to help alleviate the crisis of drug abuse is featured throughout.

The book will appeal to social scientists interested in persuasion and the media Each chapter offers information to help the conscientious practitioner maximize persuasive effects of a mass-mediated presentation.

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