The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing and Leadership (J-B International Association of Business Communicators)
ISBN-13:
9780787980801
ISBN-10:
0787980803
Edition:
1
Author:
Tamara Gillis
Publication date:
2006
Publisher:
Jossey-Bass
Format:
Hardcover
576 pages
Category:
Public Relations
,
Marketing & Sales
,
Communications
,
Business Skills
,
Sociology
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Book details
ISBN-13:
9780787980801
ISBN-10:
0787980803
Edition:
1
Author:
Tamara Gillis
Publication date:
2006
Publisher:
Jossey-Bass
Format:
Hardcover
576 pages
Category:
Public Relations
,
Marketing & Sales
,
Communications
,
Business Skills
,
Sociology
Summary
The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing and Leadership (J-B International Association of Business Communicators) (ISBN-13: 9780787980801 and ISBN-10: 0787980803), written by authors
Tamara Gillis, was published by Jossey-Bass in 2006.
With an overall rating of 4.5 stars, it's a notable title among other
Public Relations
(Marketing & Sales, Communications, Business Skills, Sociology) books. You can easily purchase or rent The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing and Leadership (J-B International Association of Business Communicators) (Hardcover) from BooksRun,
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Description
The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational success. With contributions from the leading experts in organizational, business, and corporate communications, this invaluable resource examines each of the functional areas of organizational communication including internal communication, public relations, marketing, and communication strategy. This important book is written for communicators in organizations of all types—large and small, public and private, for profit and not for profit. The contributors demonstrate how these fields are changing and what the future holds. This edition includes illustrative case studies and information on new topics such as globalization and crosscultural communication, new technologies and employment patterns, corporate responsibility, research measurement and ROI, and the virtual corporation.
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