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Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation
ISBN-13:
9780787961565
ISBN-10:
0787961566
Edition:
1
Author:
Michael D. Johnson, Anders Gustafsson
Publication date:
2003
Publisher:
Jossey-Bass Inc Pub
Format:
Hardcover
224 pages
FREE US shipping
Book details
ISBN-13:
9780787961565
ISBN-10:
0787961566
Edition:
1
Author:
Michael D. Johnson, Anders Gustafsson
Publication date:
2003
Publisher:
Jossey-Bass Inc Pub
Format:
Hardcover
224 pages
Summary
Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation (ISBN-13: 9780787961565 and ISBN-10: 0787961566), written by authors
Michael D. Johnson, Anders Gustafsson, was published by Jossey-Bass Inc Pub in 2003.
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Description
Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline Systems, Sterling Pulp Chemicals, and Telia Mobile. This practical resource for executives, general managers, and managers in marketing, operations, and human resources reveals how to gain a competitive advantage by creating and implementing a strategic plan that will ultimately improve their organization's services. Written by the authors of the best-selling book Improving Customer Satisfaction, Loyalty, and Profit, this important new book will help business professionals to think and plan strategically to dramatically improve services, service development, and service innovation within their organizations.
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