Advertising Account Planning: Planning and Managing an IMC Campaign
ISBN-13:
9780765640352
ISBN-10:
076564035X
Edition:
3
Author:
Larry Kelley, Donald Jugenheimer
Publication date:
2014
Publisher:
Routledge
Format:
Hardcover
262 pages
Category:
Advertising
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9780765640352
ISBN-10:
076564035X
Edition:
3
Author:
Larry Kelley, Donald Jugenheimer
Publication date:
2014
Publisher:
Routledge
Format:
Hardcover
262 pages
Category:
Advertising
,
Marketing & Sales
Summary
Advertising Account Planning: Planning and Managing an IMC Campaign (ISBN-13: 9780765640352 and ISBN-10: 076564035X), written by authors
Larry Kelley, Donald Jugenheimer, was published by Routledge in 2014.
With an overall rating of 4.4 stars, it's a notable title among other
Advertising
(Marketing & Sales) books. You can easily purchase or rent Advertising Account Planning: Planning and Managing an IMC Campaign (Hardcover) from BooksRun,
along with many other new and used
Advertising
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.62.
Description
Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
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