Advertising Media Planning: A Brand Management Approach
ISBN-13:
9780765626363
ISBN-10:
0765626365
Edition:
3
Author:
Donald W. Jugenheimer, Kim Bartel Sheehan, Larry D. Kelly
Publication date:
2011
Publisher:
Routledge
Format:
Paperback
304 pages
Category:
Advertising
,
Marketing & Sales
,
Marketing
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Book details
ISBN-13:
9780765626363
ISBN-10:
0765626365
Edition:
3
Author:
Donald W. Jugenheimer, Kim Bartel Sheehan, Larry D. Kelly
Publication date:
2011
Publisher:
Routledge
Format:
Paperback
304 pages
Category:
Advertising
,
Marketing & Sales
,
Marketing
Summary
Advertising Media Planning: A Brand Management Approach (ISBN-13: 9780765626363 and ISBN-10: 0765626365), written by authors
Donald W. Jugenheimer, Kim Bartel Sheehan, Larry D. Kelly, was published by Routledge in 2011.
With an overall rating of 4.4 stars, it's a notable title among other
Advertising
(Marketing & Sales, Marketing) books. You can easily purchase or rent Advertising Media Planning: A Brand Management Approach (Paperback) from BooksRun,
along with many other new and used
Advertising
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.43.
Description
Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.
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