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Advertising Media Planning: A Brand Management Approach

by Larry D. Kelly, Donald W. Jugenheimer, Kim Bartel Sheehan
ISBN-13: 9780765626363
ISBN-10: 0765626365
Edition: 3
Publication date: 2011
Publisher: Routledge
Format: Paperback 304 pages

Advertising Media Planning: A Brand Management Approach

by Larry D. Kelly, Donald W. Jugenheimer, Kim Bartel Sheehan
ISBN-13: 9780765626356
ISBN-10: 0765626357
Edition: 3
Publication date: 2011
Publisher: Routledge
Format: Hardcover 304 pages