Advertising Account Planning: Planning and Managing an IMC Campaign

Advertising Account Planning: Planning and Managing an IMC Campaign (ISBN-13: 9780765625649 and ISBN-10: 0765625644), written by authors D. W. Jugenheimer, L. D. Kelley, was published by Routledge in 2010. With an overall rating of 3.8 stars, it's a notable title among other books. You can easily purchase or rent Advertising Account Planning: Planning and Managing an IMC Campaign (Paperback) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.55.