9780765625632-0765625636-Advertising Account Planning: Planning and Managing an IMC Campaign

Advertising Account Planning: Planning and Managing an IMC Campaign

ISBN-13: 9780765625632
ISBN-10: 0765625636
Edition: 2
Author: D. W. Jugenheimer, L. D. Kelley
Publication date: 2010
Publisher: Routledge
Format: Hardcover 224 pages
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Book details

ISBN-13: 9780765625632
ISBN-10: 0765625636
Edition: 2
Author: D. W. Jugenheimer, L. D. Kelley
Publication date: 2010
Publisher: Routledge
Format: Hardcover 224 pages

Summary

Advertising Account Planning: Planning and Managing an IMC Campaign (ISBN-13: 9780765625632 and ISBN-10: 0765625636), written by authors D. W. Jugenheimer, L. D. Kelley, was published by Routledge in 2010. With an overall rating of 4.4 stars, it's a notable title among other Advertising (Marketing & Sales, Marketing) books. You can easily purchase or rent Advertising Account Planning: Planning and Managing an IMC Campaign (Hardcover) from BooksRun, along with many other new and used Advertising books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.55.

Description

Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression

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