Advertising Media Planning: A Brand Management Approach
ISBN-13:
9780765613103
ISBN-10:
0765613107
Edition:
1
Author:
Larry D. Kelley
Publication date:
2003
Publisher:
Routledge
Format:
Paperback
192 pages
FREE US shipping
Book details
ISBN-13:
9780765613103
ISBN-10:
0765613107
Edition:
1
Author:
Larry D. Kelley
Publication date:
2003
Publisher:
Routledge
Format:
Paperback
192 pages
Summary
Advertising Media Planning: A Brand Management Approach (ISBN-13: 9780765613103 and ISBN-10: 0765613107), written by authors
Larry D. Kelley, was published by Routledge in 2003.
With an overall rating of 3.5 stars, it's a notable title among other
books. You can easily purchase or rent Advertising Media Planning: A Brand Management Approach (Paperback) from BooksRun,
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Description
Media decisions are made every day by agency media personnel and by brand management on the client side. This work offers guidance for those who practice media planning on a daily basis as well as those who must ultimately approve those strategic media decisions.
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