Advertising Media Planning: A Brand Management Approach
ISBN-13:
9780765613097
ISBN-10:
0765613093
Edition:
1
Author:
Donald W. Jugenheimer, Larry D. Kelley
Publication date:
2003
Publisher:
Routledge
Format:
Hardcover
192 pages
FREE US shipping
Book details
ISBN-13:
9780765613097
ISBN-10:
0765613093
Edition:
1
Author:
Donald W. Jugenheimer, Larry D. Kelley
Publication date:
2003
Publisher:
Routledge
Format:
Hardcover
192 pages
Summary
Advertising Media Planning: A Brand Management Approach (ISBN-13: 9780765613097 and ISBN-10: 0765613093), written by authors
Donald W. Jugenheimer, Larry D. Kelley, was published by Routledge in 2003.
With an overall rating of 3.6 stars, it's a notable title among other
books. You can easily purchase or rent Advertising Media Planning: A Brand Management Approach (Hardcover) from BooksRun,
along with many other new and used
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.35.
Description
The planning and placement of advertising media is a multi-billion dollar business. Media decisions are made every day by agency media personnel and by brand management on the client side. Yet there is no current, up-to-date textbook that addresses how to plan and evaluate a media program. This book offers guidance for those who practice media planning on a daily basis as well as those who must ultimately approve those strategic media decisions. Written in a common-sense style and full of current brand examples, the book is a must-read for all who will be involved in the media decision process that impacts advertising effectiveness. The book's easy-to-read style and logical format makes it ideal for adoption by professors who teach advertising media planning. Students and professionals alike will benefit from the down-to-earth approach and the real-world business examples. The authors are a unique combination: an experienced advertising agency executive with many years of media planning in his background, and an experienced teacher of advertising media planning who knows and understands how students learn and how the information is best presented.
We would LOVE it if you could help us and other readers by reviewing the book
Book review
Congratulations! We have received your book review.
{user}
{createdAt}
by {truncated_author}