Social Marketing for Public Health: Global Trends and Success Stories: Global Trends and Success Stories
ISBN-13:
9780763757977
ISBN-10:
0763757977
Edition:
Illustrated
Author:
Philip Kotler, Hong Cheng, Nancy Lee
Publication date:
2009
Publisher:
Jones & Bartlett Learning
Format:
Paperback
422 pages
FREE US shipping
Book details
ISBN-13:
9780763757977
ISBN-10:
0763757977
Edition:
Illustrated
Author:
Philip Kotler, Hong Cheng, Nancy Lee
Publication date:
2009
Publisher:
Jones & Bartlett Learning
Format:
Paperback
422 pages
Summary
Social Marketing for Public Health: Global Trends and Success Stories: Global Trends and Success Stories (ISBN-13: 9780763757977 and ISBN-10: 0763757977), written by authors
Philip Kotler, Hong Cheng, Nancy Lee, was published by Jones & Bartlett Learning in 2009.
With an overall rating of 4.2 stars, it's a notable title among other
Marketing
(Health Care Delivery, Administration & Medicine Economics, Marketing & Sales) books. You can easily purchase or rent Social Marketing for Public Health: Global Trends and Success Stories: Global Trends and Success Stories (Paperback) from BooksRun,
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Description
Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter.
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