Social Marketing: Changing Behaviors for Good
ISBN-13:
9781452292144
ISBN-10:
1452292140
Edition:
5
Author:
Philip Kotler, Nancy R. Lee
Publication date:
2015
Publisher:
SAGE Publications, Inc
Format:
Paperback
584 pages
Category:
Marketing
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9781452292144
ISBN-10:
1452292140
Edition:
5
Author:
Philip Kotler, Nancy R. Lee
Publication date:
2015
Publisher:
SAGE Publications, Inc
Format:
Paperback
584 pages
Category:
Marketing
,
Marketing & Sales
Summary
Social Marketing: Changing Behaviors for Good (ISBN-13: 9781452292144 and ISBN-10: 1452292140), written by authors
Philip Kotler, Nancy R. Lee, was published by SAGE Publications, Inc in 2015.
With an overall rating of 4.1 stars, it's a notable title among other
Marketing
(Marketing & Sales) books. You can easily purchase or rent Social Marketing: Changing Behaviors for Good (Paperback, Used) from BooksRun,
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Description
Turning Principle into Practice
Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. Nancy R. Lee (a preeminent lecturer, consultant, and author in social marketing) and Philip Kotler (an influential individual in the field who coined the term "social marketing" in 1971 with Gerald Zaltman) demonstrate how traditional marketing principles and techniques are successfully applied to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities and enhance financial well-being. The Fifth Edition contains more than 26 new cases highlighting the 10 step planning model, and a new chapter describing major theories, models and frameworks that inform social marketing strategies and inspire social marketers.
Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. Nancy R. Lee (a preeminent lecturer, consultant, and author in social marketing) and Philip Kotler (an influential individual in the field who coined the term "social marketing" in 1971 with Gerald Zaltman) demonstrate how traditional marketing principles and techniques are successfully applied to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities and enhance financial well-being. The Fifth Edition contains more than 26 new cases highlighting the 10 step planning model, and a new chapter describing major theories, models and frameworks that inform social marketing strategies and inspire social marketers.
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