Events Feasibility and Development: From Strategy to Operations (Events Management)
ISBN-13:
9780750666404
ISBN-10:
0750666404
Edition:
1
Author:
William OToole
Publication date:
2010
Publisher:
Routledge
Format:
Paperback
333 pages
Category:
Hospitality, Travel & Tourism
,
Industries
FREE US shipping
Book details
ISBN-13:
9780750666404
ISBN-10:
0750666404
Edition:
1
Author:
William OToole
Publication date:
2010
Publisher:
Routledge
Format:
Paperback
333 pages
Category:
Hospitality, Travel & Tourism
,
Industries
Summary
Events Feasibility and Development: From Strategy to Operations (Events Management) (ISBN-13: 9780750666404 and ISBN-10: 0750666404), written by authors
William OToole, was published by Routledge in 2010.
With an overall rating of 4.5 stars, it's a notable title among other
Hospitality, Travel & Tourism
(Industries) books. You can easily purchase or rent Events Feasibility and Development: From Strategy to Operations (Events Management) (Paperback) from BooksRun,
along with many other new and used
Hospitality, Travel & Tourism
books
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And, if you're looking to sell your copy, our current buyback offer is $0.3.
Description
Events Feasibility and Development: From Strategy to Operations answers two fundamental questions faced by all events planners and organisers: "how do I justify this event to the client?" and "why are we spending money on this event?".
With a user-friendly learning structure containing bullet points, questions and exercises and international case studies (Australian Taxation Office, Saudi Arabian events returns, Fuji-Xerox events), Events Feasibility and Development: From Strategy to Operations looks at issues such as:
- The process of creating a feasibility study
- Events forecasting models and cost/benefit analysis
- Types of events (exhibitions, sports, festivals) and their benefits and returns
- Project management tools for measuring return on investment
Companion website: www.eventsfd.com -- contains videos, colour photos and a list of related resources.
- Presents tools, techniques and arguments for justifying expenditure on event and festivals
- Guides the reader through the project management process moulding existing models of cost benefit analysis for the events industry
- International case study material is used throughout to add practical insight and support theory
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