The Language of Trust: Selling Ideas in a World of Skeptics
ISBN-13:
9780735204560
ISBN-10:
073520456X
Author:
Scott West, David Saylor, Michael Maslansky, Gary DeMoss
Publication date:
2011
Publisher:
Penguin Publishing Group
Format:
Paperback
288 pages
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Book details
ISBN-13:
9780735204560
ISBN-10:
073520456X
Author:
Scott West, David Saylor, Michael Maslansky, Gary DeMoss
Publication date:
2011
Publisher:
Penguin Publishing Group
Format:
Paperback
288 pages
Summary
The Language of Trust: Selling Ideas in a World of Skeptics (ISBN-13: 9780735204560 and ISBN-10: 073520456X), written by authors
Scott West, David Saylor, Michael Maslansky, Gary DeMoss, was published by Penguin Publishing Group in 2011.
With an overall rating of 3.8 stars, it's a notable title among other
Consumer Behavior
(Marketing & Sales, Sales & Selling, Customer Relations, Processes & Infrastructure, Communications, Business Skills, Running Meetings & Presentations, Search Engine Optimization, Internet & Social Media) books. You can easily purchase or rent The Language of Trust: Selling Ideas in a World of Skeptics (Paperback) from BooksRun,
along with many other new and used
Consumer Behavior
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.33.
Description
What to Say, How to Say It, Why It Matters
If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it.
Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.
If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it.
Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.
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