Advertising
ISBN-13:
9780538869089
ISBN-10:
0538869089
Edition:
1
Author:
Richard J. Semenik, Chris Allen, Thomas O’Guinn
Publication date:
1997
Publisher:
South-Western College Pub
Format:
Hardcover
623 pages
FREE US shipping
Book details
ISBN-13:
9780538869089
ISBN-10:
0538869089
Edition:
1
Author:
Richard J. Semenik, Chris Allen, Thomas O’Guinn
Publication date:
1997
Publisher:
South-Western College Pub
Format:
Hardcover
623 pages
Summary
Advertising (ISBN-13: 9780538869089 and ISBN-10: 0538869089), written by authors
Richard J. Semenik, Chris Allen, Thomas O’Guinn, was published by South-Western College Pub in 1997.
With an overall rating of 4.3 stars, it's a notable title among other
books. You can easily purchase or rent Advertising (Hardcover) from BooksRun,
along with many other new and used
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And, if you're looking to sell your copy, our current buyback offer is $0.57.
Description
The sophisticated book utilizes a lively to-the-point writing style. It is a refreshingly honest treatment of principles of advertising. With its real-world focus - with examples, ads, issues, and applications throughout - this text explores both the theory and practice of advertising in a way that students can easily relate. The book follows the real-world sequence of how advertisers and their clients prepare advertising and communications campaigns.
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