PROMO (with Marketing CourseMate with eBook Printed Access Card) (Available Titles CourseMate)
ISBN-13:
9780538473279
ISBN-10:
0538473274
Edition:
1
Author:
Richard J. Semenik, Chris Allen, Thomas O’Guinn
Publication date:
2010
Publisher:
South-Western College Pub
Format:
Paperback
368 pages
Category:
Advertising
,
Marketing & Sales
,
Marketing
FREE US shipping
Book details
ISBN-13:
9780538473279
ISBN-10:
0538473274
Edition:
1
Author:
Richard J. Semenik, Chris Allen, Thomas O’Guinn
Publication date:
2010
Publisher:
South-Western College Pub
Format:
Paperback
368 pages
Category:
Advertising
,
Marketing & Sales
,
Marketing
Summary
PROMO (with Marketing CourseMate with eBook Printed Access Card) (Available Titles CourseMate) (ISBN-13: 9780538473279 and ISBN-10: 0538473274), written by authors
Richard J. Semenik, Chris Allen, Thomas O’Guinn, was published by South-Western College Pub in 2010.
With an overall rating of 4.5 stars, it's a notable title among other
Advertising
(Marketing & Sales, Marketing) books. You can easily purchase or rent PROMO (with Marketing CourseMate with eBook Printed Access Card) (Available Titles CourseMate) (Paperback) from BooksRun,
along with many other new and used
Advertising
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.53.
Description
Created through a "student-tested, faculty-approved" review process with students and faculty, PROMO is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. PROMO is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces.
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