Designing Effective Web Surveys
ISBN-13:
9780521717946
ISBN-10:
0521717949
Edition:
1
Author:
Mick P. Couper PhD
Publication date:
2008
Publisher:
Cambridge University Press
Format:
Paperback
416 pages
Category:
Research
,
Social Sciences
,
Sociology
FREE US shipping
Book details
ISBN-13:
9780521717946
ISBN-10:
0521717949
Edition:
1
Author:
Mick P. Couper PhD
Publication date:
2008
Publisher:
Cambridge University Press
Format:
Paperback
416 pages
Category:
Research
,
Social Sciences
,
Sociology
Summary
Designing Effective Web Surveys (ISBN-13: 9780521717946 and ISBN-10: 0521717949), written by authors
Mick P. Couper PhD, was published by Cambridge University Press in 2008.
With an overall rating of 4.5 stars, it's a notable title among other
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Description
Designing Effective Web Surveys is a practical guide to designing Web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful Web surveys. It is not intended as a "cook book"; rather it is meant to get the reader to think about why we need to pay attention to design. It is intended for academic, government, and market researchers who design and conduct Web surveys.
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