9780521717946-0521717949-Designing Effective Web Surveys

Designing Effective Web Surveys

ISBN-13: 9780521717946
ISBN-10: 0521717949
Edition: 1
Author: Mick P. Couper PhD
Publication date: 2008
Publisher: Cambridge University Press
Format: Paperback 416 pages
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Book details

ISBN-13: 9780521717946
ISBN-10: 0521717949
Edition: 1
Author: Mick P. Couper PhD
Publication date: 2008
Publisher: Cambridge University Press
Format: Paperback 416 pages

Summary

Designing Effective Web Surveys (ISBN-13: 9780521717946 and ISBN-10: 0521717949), written by authors Mick P. Couper PhD, was published by Cambridge University Press in 2008. With an overall rating of 4.5 stars, it's a notable title among other Research (Social Sciences, Sociology) books. You can easily purchase or rent Designing Effective Web Surveys (Paperback) from BooksRun, along with many other new and used Research books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.45.

Description

Designing Effective Web Surveys is a practical guide to designing Web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful Web surveys. It is not intended as a "cook book"; rather it is meant to get the reader to think about why we need to pay attention to design. It is intended for academic, government, and market researchers who design and conduct Web surveys.

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