Everything but the Coffee: Learning about America from Starbucks
ISBN-13:
9780520269927
ISBN-10:
0520269926
Author:
Bryant Simon
Publication date:
2011
Publisher:
University of California Press
Format:
Paperback
320 pages
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Book details
ISBN-13:
9780520269927
ISBN-10:
0520269926
Author:
Bryant Simon
Publication date:
2011
Publisher:
University of California Press
Format:
Paperback
320 pages
Summary
Everything but the Coffee: Learning about America from Starbucks (ISBN-13: 9780520269927 and ISBN-10: 0520269926), written by authors
Bryant Simon, was published by University of California Press in 2011.
With an overall rating of 4.4 stars, it's a notable title among other
Company Profiles
(Biography & History, Coffee & Tea, Beverages & Wine, Historical Study & Educational Resources, Popular Culture, Social Sciences, Sociology) books. You can easily purchase or rent Everything but the Coffee: Learning about America from Starbucks (Paperback) from BooksRun,
along with many other new and used
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Description
Everything but the Coffee casts a fresh eye on the world's most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Bryant Simon visited hundreds of Starbucks around the world to ask, Why did Starbucks take hold so quickly with consumers? What did it seem to provide over and above a decent cup of coffee? Why at the moment of Starbucks' profit-generating peak did the company lose its way, leaving observers baffled about how it might regain its customers and its cultural significance? Everything but the Coffee probes the company's psychological, emotional, political, and sociological power to discover how Starbucks' explosive success and rapid deflation exemplify American culture at this historical moment. Most importantly, it shows that Starbucks speaks to a deeply felt American need for predictability and class standing, community and authenticity, revealing that Starbucks' appeal lies not in the product it sells but in the easily consumed identity it offers.
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