Word-Of-Mouth Marketing
ISBN-13:
9780471524953
ISBN-10:
0471524956
Author:
Jerry R. Wilson
Publication date:
1991
Publisher:
Wiley
Format:
Hardcover
256 pages
Category:
Management & Leadership
,
Sales & Selling
,
Marketing & Sales
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Book details
ISBN-13:
9780471524953
ISBN-10:
0471524956
Author:
Jerry R. Wilson
Publication date:
1991
Publisher:
Wiley
Format:
Hardcover
256 pages
Category:
Management & Leadership
,
Sales & Selling
,
Marketing & Sales
Summary
Word-Of-Mouth Marketing (ISBN-13: 9780471524953 and ISBN-10: 0471524956), written by authors
Jerry R. Wilson, was published by Wiley in 1991.
With an overall rating of 4.2 stars, it's a notable title among other
Management & Leadership
(Sales & Selling, Marketing & Sales) books. You can easily purchase or rent Word-Of-Mouth Marketing (Hardcover) from BooksRun,
along with many other new and used
Management & Leadership
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.3.
Description
Shows how to manage the ``talk factor'' in your company—spreading good news about the organization—and initiate a full-scale, word-of-mouth blitz to supplement any marketing strategy. Best of all, the techniques described here work for all organizations—big or small, professional or social, profit or non-profit. Whatever you're selling, it can help you wield the most powerful marketing tool of all.
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