Word-Of-Mouth Marketing
ISBN-13:
9780471008583
ISBN-10:
0471008583
Author:
Jerry R. Wilson
Publication date:
1994
Publisher:
John Wiley & Sons Inc
Format:
Paperback
272 pages
Category:
Advertising
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9780471008583
ISBN-10:
0471008583
Author:
Jerry R. Wilson
Publication date:
1994
Publisher:
John Wiley & Sons Inc
Format:
Paperback
272 pages
Category:
Advertising
,
Marketing & Sales
Summary
Word-Of-Mouth Marketing (ISBN-13: 9780471008583 and ISBN-10: 0471008583), written by authors
Jerry R. Wilson, was published by John Wiley & Sons Inc in 1994.
With an overall rating of 3.6 stars, it's a notable title among other
Advertising
(Marketing & Sales) books. You can easily purchase or rent Word-Of-Mouth Marketing (Paperback, Used) from BooksRun,
along with many other new and used
Advertising
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.34.
Description
Shows how to manage the ``talk factor'' in your company—spreading good news about the organization—and initiate a full-scale, word-of-mouth blitz to supplement any marketing strategy. Best of all, the techniques described here work for all organizations—big or small, professional or social, profit or non-profit. Whatever you're selling, it can help you wield the most powerful marketing tool of all.
We would LOVE it if you could help us and other readers by reviewing the book
{user}
{createdAt}
{truncated_title}
{author_block}
by {truncated_author}
