Kellogg on Marketing
ISBN-13:
9780470877388
ISBN-10:
0470877383
Author:
Alice M. Tybout, Bobby J. Calder
Publication date:
2010
Publisher:
Wiley
Format:
Kindle Edition
448 pages
FREE US shipping
Book details
ISBN-13:
9780470877388
ISBN-10:
0470877383
Author:
Alice M. Tybout, Bobby J. Calder
Publication date:
2010
Publisher:
Wiley
Format:
Kindle Edition
448 pages
Summary
Kellogg on Marketing (ISBN-13: 9780470877388 and ISBN-10: 0470877383), written by authors
Alice M. Tybout, Bobby J. Calder, was published by Wiley in 2010.
With an overall rating of 3.5 stars, it's a notable title among other
books. You can easily purchase or rent Kellogg on Marketing (Kindle Edition) from BooksRun,
along with many other new and used
books
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And, if you're looking to sell your copy, our current buyback offer is $0.33.
Description
The business classic, fully revised and updated for today's marketers
The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.
- Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding
- With a foreword by Philip Kotler
- The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing
Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference.
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