Kellogg on Marketing
ISBN-13:
9780470580141
ISBN-10:
0470580143
Edition:
2
Author:
Alice M. Tybout, Bobby J. Calder
Publication date:
2010
Publisher:
John Wiley & Sons Inc
Format:
Hardcover
426 pages
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Book details
ISBN-13:
9780470580141
ISBN-10:
0470580143
Edition:
2
Author:
Alice M. Tybout, Bobby J. Calder
Publication date:
2010
Publisher:
John Wiley & Sons Inc
Format:
Hardcover
426 pages
Summary
Kellogg on Marketing (ISBN-13: 9780470580141 and ISBN-10: 0470580143), written by authors
Alice M. Tybout, Bobby J. Calder, was published by John Wiley & Sons Inc in 2010.
With an overall rating of 4.4 stars, it's a notable title among other
Economics
(Pricing, Management & Leadership, Systems & Planning, Strategic Planning, Processes & Infrastructure) books. You can easily purchase or rent Kellogg on Marketing (Hardcover) from BooksRun,
along with many other new and used
Economics
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.34.
Description
The business classic, fully revised and updated for today's marketers
The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.
- Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding
- With a foreword by Philip Kotler
- The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing
Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference.
We would LOVE it if you could help us and other readers by reviewing the book
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