Kellogg on Advertising and Media: The Kellogg School of Management
ISBN-13:
9780470119860
ISBN-10:
0470119861
Edition:
1
Author:
Bobby J. Calder
Publication date:
2008
Publisher:
Wiley
Format:
Hardcover
304 pages
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Book details
ISBN-13:
9780470119860
ISBN-10:
0470119861
Edition:
1
Author:
Bobby J. Calder
Publication date:
2008
Publisher:
Wiley
Format:
Hardcover
304 pages
Summary
Kellogg on Advertising and Media: The Kellogg School of Management (ISBN-13: 9780470119860 and ISBN-10: 0470119861), written by authors
Bobby J. Calder, was published by Wiley in 2008.
With an overall rating of 4.4 stars, it's a notable title among other
books. You can easily purchase or rent Kellogg on Advertising and Media: The Kellogg School of Management (Hardcover) from BooksRun,
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Description
In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.
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