The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
ISBN-13:
9780470051245
ISBN-10:
0470051248
Edition:
1
Author:
Joseph Sugarman
Publication date:
2006
Publisher:
Wiley
Format:
Paperback
368 pages
Category:
Advertising
,
Marketing & Sales
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Book details
ISBN-13:
9780470051245
ISBN-10:
0470051248
Edition:
1
Author:
Joseph Sugarman
Publication date:
2006
Publisher:
Wiley
Format:
Paperback
368 pages
Category:
Advertising
,
Marketing & Sales
Summary
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters (ISBN-13: 9780470051245 and ISBN-10: 0470051248), written by authors
Joseph Sugarman, was published by Wiley in 2006.
With an overall rating of 3.6 stars, it's a notable title among other
Advertising
(Marketing & Sales) books. You can easily purchase or rent The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters (Paperback) from BooksRun,
along with many other new and used
Advertising
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.38.
Description
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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