Ogilvy on Advertising
ISBN-13:
9780394729039
ISBN-10:
039472903X
Edition:
First Edition
Author:
David Ogilvy
Publication date:
1985
Publisher:
Vintage
Format:
Paperback
224 pages
Category:
Commercial
,
Advertising
,
Marketing & Sales
,
Communication & Media Studies
,
Social Sciences
,
Graphic Design
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Book details
ISBN-13:
9780394729039
ISBN-10:
039472903X
Edition:
First Edition
Author:
David Ogilvy
Publication date:
1985
Publisher:
Vintage
Format:
Paperback
224 pages
Category:
Commercial
,
Advertising
,
Marketing & Sales
,
Communication & Media Studies
,
Social Sciences
,
Graphic Design
Summary
Ogilvy on Advertising (ISBN-13: 9780394729039 and ISBN-10: 039472903X), written by authors
David Ogilvy, was published by Vintage in 1985.
With an overall rating of 4.2 stars, it's a notable title among other
Commercial
(Advertising, Marketing & Sales, Communication & Media Studies, Social Sciences, Graphic Design) books. You can easily purchase or rent Ogilvy on Advertising (Paperback, Used) from BooksRun,
along with many other new and used
Commercial
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.91.
Description
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."
Told with brutal candor and prodigal generosity, David Ogilvy reveals:
• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities
And much, much more.
Told with brutal candor and prodigal generosity, David Ogilvy reveals:
• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities
And much, much more.
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