9780442233129-0442233124-Marketing by Menu

Marketing by Menu

ISBN-13: 9780442233129
ISBN-10: 0442233124
Edition: 2
Author: Nancy Loman Scanlon
Publication date: 1990
Publisher: John Wiley & Sons Inc
Format: Hardcover 282 pages
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Book details

ISBN-13: 9780442233129
ISBN-10: 0442233124
Edition: 2
Author: Nancy Loman Scanlon
Publication date: 1990
Publisher: John Wiley & Sons Inc
Format: Hardcover 282 pages

Summary

Marketing by Menu (ISBN-13: 9780442233129 and ISBN-10: 0442233124), written by authors Nancy Loman Scanlon, was published by John Wiley & Sons Inc in 1990. With an overall rating of 4.3 stars, it's a notable title among other books. You can easily purchase or rent Marketing by Menu (Hardcover) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.52.

Description

This text discusses the importance of the menu in creating profitable and successful restaurant and foodservice operations. It also explains the many steps from market surveys to sales histories that are needed to attain and maintain the profit margin.
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