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Reconfiguring Public Relations (Routledge Advances in Management and Business Studies)
ISBN-13:
9780415512497
ISBN-10:
0415512492
Edition:
1
Author:
David McKie
Publication date:
2012
Publisher:
Routledge
Format:
Paperback
200 pages
Category:
Marketing
,
Public Relations
,
Marketing & Sales
,
Communications
,
Business Skills
FREE US shipping
Book details
ISBN-13:
9780415512497
ISBN-10:
0415512492
Edition:
1
Author:
David McKie
Publication date:
2012
Publisher:
Routledge
Format:
Paperback
200 pages
Category:
Marketing
,
Public Relations
,
Marketing & Sales
,
Communications
,
Business Skills
Summary
Reconfiguring Public Relations (Routledge Advances in Management and Business Studies) (ISBN-13: 9780415512497 and ISBN-10: 0415512492), written by authors
David McKie, was published by Routledge in 2012.
With an overall rating of 3.6 stars, it's a notable title among other
Marketing
(Public Relations, Marketing & Sales, Communications, Business Skills) books. You can easily purchase or rent Reconfiguring Public Relations (Routledge Advances in Management and Business Studies) (Paperback) from BooksRun,
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Description
This book reconfigures the field of public relations so that it can better engage with the changing world of the 21st century. It identifies the virtual absence of contemporary theories that are core in other disciplines and fills the gap by integrating critical, postmodern, poststructural, postcolonial and other relevant theories into public relations.
Reconfiguring Public Relations reenergises thinking about diversity through equity and in terms of business enterprise and environmental sustainability. It makes the case for more equitable diversity strategies in an era of increasing globalisation and establishes their relevance to organisational identity and core values. The book clarifies the present by taking a look back at the past and projecting forward to possible futures, including scenarios.We would LOVE it if you could help us and other readers by reviewing the book
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