9780415394086-0415394082-Reconfiguring Public Relations: Ecology, Equity and Enterprise (Routledge Advances in Management and Business Studies)

Reconfiguring Public Relations: Ecology, Equity and Enterprise (Routledge Advances in Management and Business Studies)

ISBN-13: 9780415394086
ISBN-10: 0415394082
Edition: 1
Author: David McKie, Debashish Munshi
Publication date: 2007
Publisher: Routledge
Format: Hardcover 208 pages
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Book details

ISBN-13: 9780415394086
ISBN-10: 0415394082
Edition: 1
Author: David McKie, Debashish Munshi
Publication date: 2007
Publisher: Routledge
Format: Hardcover 208 pages

Summary

Reconfiguring Public Relations: Ecology, Equity and Enterprise (Routledge Advances in Management and Business Studies) (ISBN-13: 9780415394086 and ISBN-10: 0415394082), written by authors David McKie, Debashish Munshi, was published by Routledge in 2007. With an overall rating of 4.4 stars, it's a notable title among other books. You can easily purchase or rent Reconfiguring Public Relations: Ecology, Equity and Enterprise (Routledge Advances in Management and Business Studies) (Hardcover) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.

Description

This book reconfigures the field of public relations so that it can better engage with the changing world of the 21st century. It identifies the virtual absence of contemporary theories that are core in other disciplines and fills the gap by integrating critical, postmodern, poststructural, postcolonial and other relevant theories into public relations.

Reconfiguring Public Relations reenergises thinking about diversity through equity and in terms of business enterprise and environmental sustainability. It makes the case for more equitable diversity strategies in an era of increasing globalisation and establishes their relevance to organisational identity and core values. The book clarifies the present by taking a look back at the past and projecting forward to possible futures, including scenarios.
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