Citizen Coke: The Making of Coca-Cola Capitalism
ISBN-13:
9780393353341
ISBN-10:
0393353346
Edition:
Reprint
Author:
Bartow J. Elmore
Publication date:
2016
Publisher:
W. W. Norton & Company
Format:
Paperback
432 pages
FREE US shipping
Book details
ISBN-13:
9780393353341
ISBN-10:
0393353346
Edition:
Reprint
Author:
Bartow J. Elmore
Publication date:
2016
Publisher:
W. W. Norton & Company
Format:
Paperback
432 pages
Summary
Citizen Coke: The Making of Coca-Cola Capitalism (ISBN-13: 9780393353341 and ISBN-10: 0393353346), written by authors
Bartow J. Elmore, was published by W. W. Norton & Company in 2016.
With an overall rating of 4.0 stars, it's a notable title among other
Company Profiles
(Biography & History, Environmental Economics, Economics, Hospitality, Travel & Tourism, Industries, Food Industry, Cooking Education & Reference) books. You can easily purchase or rent Citizen Coke: The Making of Coca-Cola Capitalism (Paperback) from BooksRun,
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Description
"Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system―past and present." ―Ted Ryan, the Coca-Cola Company
By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.
8 pages of illustrations
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