Negotiauctions: New Dealmaking Strategies for a Competitive Marketplace
ISBN-13:
9780393069464
ISBN-10:
039306946X
Edition:
Illustrated
Author:
Guhan Subramanian
Publication date:
2010
Publisher:
W. W. Norton & Company
Format:
Hardcover
256 pages
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Used - Good
Ex-library copy that has seen light use. Expected stickers and stamps to jacket. Pages are clean with no writing or highlighting. Cover corners are square; light bumps to spine ends. Jacket is protected with clear plastic that still retains its gloss. Would easily rate as Very Good if not for the library markings.
Book details
ISBN-13:
9780393069464
ISBN-10:
039306946X
Edition:
Illustrated
Author:
Guhan Subramanian
Publication date:
2010
Publisher:
W. W. Norton & Company
Format:
Hardcover
256 pages
Summary
Negotiauctions: New Dealmaking Strategies for a Competitive Marketplace (ISBN-13: 9780393069464 and ISBN-10: 039306946X), written by authors
Guhan Subramanian, was published by W. W. Norton & Company in 2010.
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Description
Bringing together auction theory and negotiation theory in a practical and accessible way, here is an authoritative guide to negotiating deals.
Today’s increasingly competitive marketplace is filled with business transactions that include elements of both negotiations and auctions, yet the received wisdom on deal-making treats these two mechanisms separately. Leading dealmaking scholar Guhan Subramanian explores the ubiquitous situation in which negotiators are “fighting on two fronts”―across the table, of course, but also on the same side of the table with known, unknown, or possible competitors. Delving into case studies as diverse as buying a house, haggling over the rights to the television show Frasier, and selling “toxic” assets into the U.S. government’s bailout fund, Subramanian combines meticulous research, field experience, and classroom-tested strategies to create an indispensable guide for anyone involved in buying or selling everything from cars to corporations. chartsWe would LOVE it if you could help us and other readers by reviewing the book
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