Buyology: Truth and Lies About Why We Buy
ISBN-13:
9780385523899
ISBN-10:
0385523890
Edition:
Reprint
Author:
Martin Lindstrom
Publication date:
2010
Publisher:
Crown Currency
Format:
Paperback
272 pages
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Book details
ISBN-13:
9780385523899
ISBN-10:
0385523890
Edition:
Reprint
Author:
Martin Lindstrom
Publication date:
2010
Publisher:
Crown Currency
Format:
Paperback
272 pages
Summary
Buyology: Truth and Lies About Why We Buy (ISBN-13: 9780385523899 and ISBN-10: 0385523890), written by authors
Martin Lindstrom, was published by Crown Currency in 2010.
With an overall rating of 3.5 stars, it's a notable title among other
Advertising
(Marketing & Sales, Consumer Behavior, Purchasing & Buying, Processes & Infrastructure) books. You can easily purchase or rent Buyology: Truth and Lies About Why We Buy (Paperback) from BooksRun,
along with many other new and used
Advertising
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.43.
Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores:
• Does sex actually sell?
• Does subliminal advertising still surround us?
• Can “cool” brands trigger our mating instincts?
• Can our other senses—smell, touch, and sound—be aroused when we see a product?
Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores:
• Does sex actually sell?
• Does subliminal advertising still surround us?
• Can “cool” brands trigger our mating instincts?
• Can our other senses—smell, touch, and sound—be aroused when we see a product?
Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
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