Advertising and Integrated Brand Promotion
ISBN-13:
9780324568622
ISBN-10:
0324568622
Edition:
5
Author:
Richard J. Semenik, Chris Allen, Thomas O’Guinn
Publication date:
2008
Publisher:
South-Western College Pub
Format:
Hardcover
726 pages
Category:
Advertising
,
Marketing & Sales
,
Marketing
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Book details
ISBN-13:
9780324568622
ISBN-10:
0324568622
Edition:
5
Author:
Richard J. Semenik, Chris Allen, Thomas O’Guinn
Publication date:
2008
Publisher:
South-Western College Pub
Format:
Hardcover
726 pages
Category:
Advertising
,
Marketing & Sales
,
Marketing
Summary
Advertising and Integrated Brand Promotion (ISBN-13: 9780324568622 and ISBN-10: 0324568622), written by authors
Richard J. Semenik, Chris Allen, Thomas O’Guinn, was published by South-Western College Pub in 2008.
With an overall rating of 3.7 stars, it's a notable title among other
Advertising
(Marketing & Sales, Marketing) books. You can easily purchase or rent Advertising and Integrated Brand Promotion (Hardcover) from BooksRun,
along with many other new and used
Advertising
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.36.
Description
Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends.
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