9780324568622-0324568622-Advertising and Integrated Brand Promotion

Advertising and Integrated Brand Promotion

ISBN-13: 9780324568622
ISBN-10: 0324568622
Edition: 5
Author: Richard J. Semenik, Chris Allen, Thomas O’Guinn
Publication date: 2008
Publisher: South-Western College Pub
Format: Hardcover 726 pages
FREE US shipping

Book details

ISBN-13: 9780324568622
ISBN-10: 0324568622
Edition: 5
Author: Richard J. Semenik, Chris Allen, Thomas O’Guinn
Publication date: 2008
Publisher: South-Western College Pub
Format: Hardcover 726 pages

Summary

Advertising and Integrated Brand Promotion (ISBN-13: 9780324568622 and ISBN-10: 0324568622), written by authors Richard J. Semenik, Chris Allen, Thomas O’Guinn, was published by South-Western College Pub in 2008. With an overall rating of 3.7 stars, it's a notable title among other Advertising (Marketing & Sales, Marketing) books. You can easily purchase or rent Advertising and Integrated Brand Promotion (Hardcover) from BooksRun, along with many other new and used Advertising books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.36.

Description

Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends.

Rate this book Rate this book

We would LOVE it if you could help us and other readers by reviewing the book