Advertising and Integrated Brand Promotion
ISBN-13:
9780324289565
ISBN-10:
0324289561
Edition:
4
Author:
Richard J. Semenik, Chris Allen, Thomas O’Guinn
Publication date:
2005
Publisher:
South-Western College Pub
Format:
Hardcover
781 pages
FREE US shipping
Book details
ISBN-13:
9780324289565
ISBN-10:
0324289561
Edition:
4
Author:
Richard J. Semenik, Chris Allen, Thomas O’Guinn
Publication date:
2005
Publisher:
South-Western College Pub
Format:
Hardcover
781 pages
Summary
Advertising and Integrated Brand Promotion (ISBN-13: 9780324289565 and ISBN-10: 0324289561), written by authors
Richard J. Semenik, Chris Allen, Thomas O’Guinn, was published by South-Western College Pub in 2005.
With an overall rating of 4.2 stars, it's a notable title among other
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Description
ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most contemporary ads. The table of contents follows the same process as an advertising agency. Like other aspects of business, good advertising is the result of hard work and careful planning. The new edition of Advertising and Integrated Brand Promotion illustrates how to best accomplish this.
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