Advertising and Integrated Brand Promotion
ISBN-13:
9780324113808
ISBN-10:
0324113803
Edition:
3
Author:
Richard J. Semenik, Chris Allen, Thomas O’Guinn
Publication date:
2002
Publisher:
South-Western College Pub
Format:
Hardcover
736 pages
FREE US shipping
Book details
ISBN-13:
9780324113808
ISBN-10:
0324113803
Edition:
3
Author:
Richard J. Semenik, Chris Allen, Thomas O’Guinn
Publication date:
2002
Publisher:
South-Western College Pub
Format:
Hardcover
736 pages
Summary
Advertising and Integrated Brand Promotion (ISBN-13: 9780324113808 and ISBN-10: 0324113803), written by authors
Richard J. Semenik, Chris Allen, Thomas O’Guinn, was published by South-Western College Pub in 2002.
With an overall rating of 4.0 stars, it's a notable title among other
books. You can easily purchase or rent Advertising and Integrated Brand Promotion (Hardcover) from BooksRun,
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Description
Like other aspects of business, good advertising is the result of hard work and careful planning. Creating good advertising is an enormous challenge. Imaginative and refreshingly honest, Advertising and Integrated Brand Promotion, 3e continues the tradition of providing students with a solid understanding of advertising strategy. The table of contents is designed to follow the same process that advertising agencies follow.
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