Advertising
ISBN-13:
9780324006612
ISBN-10:
0324006616
Edition:
2
Author:
Richard J. Semenik, Chris Allen, Thomas O’Guinn
Publication date:
1999
Publisher:
South-Western College Pub
Format:
Hardcover
736 pages
FREE US shipping
Book details
ISBN-13:
9780324006612
ISBN-10:
0324006616
Edition:
2
Author:
Richard J. Semenik, Chris Allen, Thomas O’Guinn
Publication date:
1999
Publisher:
South-Western College Pub
Format:
Hardcover
736 pages
Summary
Advertising (ISBN-13: 9780324006612 and ISBN-10: 0324006616), written by authors
Richard J. Semenik, Chris Allen, Thomas O’Guinn, was published by South-Western College Pub in 1999.
With an overall rating of 4.5 stars, it's a notable title among other
books. You can easily purchase or rent Advertising (Hardcover) from BooksRun,
along with many other new and used
books
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And, if you're looking to sell your copy, our current buyback offer is $0.41.
Description
Learn how advertisers and their clients prepare advertising and communications campaigns, and how they use Internet, new media, and Integrated Marketing Communications to deliver their advertising message in this lively, to-the-point advertising book filled with hundreds of current ads, Web links, and examples.
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