9780321988195-0321988191-Nicely Said: Writing for the Web with Style and Purpose (Voices That Matter)

Nicely Said: Writing for the Web with Style and Purpose (Voices That Matter)

ISBN-13: 9780321988195
ISBN-10: 0321988191
Edition: 1
Author: Nicole Fenton, Kate Lee
Publication date: 2014
Publisher: New Riders
Format: Paperback 192 pages
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Book details

ISBN-13: 9780321988195
ISBN-10: 0321988191
Edition: 1
Author: Nicole Fenton, Kate Lee
Publication date: 2014
Publisher: New Riders
Format: Paperback 192 pages

Summary

Nicely Said: Writing for the Web with Style and Purpose (Voices That Matter) (ISBN-13: 9780321988195 and ISBN-10: 0321988191), written by authors Nicole Fenton, Kate Lee, was published by New Riders in 2014. With an overall rating of 4.0 stars, it's a notable title among other Programming (Web Design, Web Development & Design, Internet & Social Media) books. You can easily purchase or rent Nicely Said: Writing for the Web with Style and Purpose (Voices That Matter) (Paperback) from BooksRun, along with many other new and used Programming books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $1.31.

Description

A down-to-earth guide to writing clear and friendly content

Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that addresses your readers' needs and supports your business goals.

Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Randy J. Hunt of Etsy, Gabrielle Blair of Design Mom, Mandy Brown of Editorially, Sarah Richards of GOV.UK, and more.

Topics:
  • Write marketing copy, interface flows, blog posts, legal policies, and emails
  • Develop behind-the-scenes documents like mission statements, survey questions, and project briefs
  • Find your voice and adapt your tone for the situation
  • Build trust and fostering relationships with readers
  • Make a simple style guide
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