Content Strategy Toolkit, The: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter)
ISBN-13:
9780134105109
ISBN-10:
0134105109
Edition:
1
Author:
Meghan Casey
Publication date:
2015
Publisher:
New Riders
Format:
Paperback
272 pages
FREE US shipping
Book details
ISBN-13:
9780134105109
ISBN-10:
0134105109
Edition:
1
Author:
Meghan Casey
Publication date:
2015
Publisher:
New Riders
Format:
Paperback
272 pages
Summary
Content Strategy Toolkit, The: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter) (ISBN-13: 9780134105109 and ISBN-10: 0134105109), written by authors
Meghan Casey, was published by New Riders in 2015.
With an overall rating of 4.4 stars, it's a notable title among other
Graphics & Design
(Graphics & Multimedia, Programming, Software Design, Testing & Engineering, Web Design, Web Development & Design, Content Management, Internet & Social Media) books. You can easily purchase or rent Content Strategy Toolkit, The: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter) (Paperback) from BooksRun,
along with many other new and used
Graphics & Design
books
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And, if you're looking to sell your copy, our current buyback offer is $0.34.
Description
In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a complete array of tools and tips for every challenge you'll face. In this practical and relevant guide, you'll learn how to:
- Identify problems with your content and persuade your bosses it's worth the time and resources to do it right
- Make sense of your business environment and understand your audience
- Get stakeholders aligned on business goals and user needs
- Set your content strategy and decide how to measure success
- Create, maintain, and govern on-strategy content
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