Content Strategy for the Web, 2nd Edition
ISBN-13:
9780321808301
ISBN-10:
0321808304
Edition:
2
Author:
Kristina Halvorson, Melissa Rach
Publication date:
2012
Publisher:
New Riders
Format:
Paperback
224 pages
FREE US shipping
on ALL non-marketplace orders
Book details
ISBN-13:
9780321808301
ISBN-10:
0321808304
Edition:
2
Author:
Kristina Halvorson, Melissa Rach
Publication date:
2012
Publisher:
New Riders
Format:
Paperback
224 pages
Summary
Content Strategy for the Web, 2nd Edition (ISBN-13: 9780321808301 and ISBN-10: 0321808304), written by authors
Kristina Halvorson, Melissa Rach, was published by New Riders in 2012.
With an overall rating of 4.1 stars, it's a notable title among other
Web Marketing
(Web Development & Design, Programming, Web Design, Content Management, User Generated Content, Business Technology) books. You can easily purchase or rent Content Strategy for the Web, 2nd Edition (Paperback) from BooksRun,
along with many other new and used
Web Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.49.
Description
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS
BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?
For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:
- Understand content strategy and its business value
- Discover the processes and people behind a successful content strategy
- Make smarter, achievable decisions about what content to create and how
- Find out how to build a business case for content strategy
We would LOVE it if you could help us and other readers by reviewing the book
{user}
{createdAt}
{truncated_title}
{author_block}
by {truncated_author}
