The Tipping Point: How Little Things Can Make a Big Difference
ISBN-13:
9780316346627
ISBN-10:
0316346624
Author:
Malcolm Gladwell
Publication date:
2002
Publisher:
Back Bay Books
Format:
Paperback
301 pages
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Book details
ISBN-13:
9780316346627
ISBN-10:
0316346624
Author:
Malcolm Gladwell
Publication date:
2002
Publisher:
Back Bay Books
Format:
Paperback
301 pages
Summary
The Tipping Point: How Little Things Can Make a Big Difference (ISBN-13: 9780316346627 and ISBN-10: 0316346624), written by authors
Malcolm Gladwell, was published by Back Bay Books in 2002.
With an overall rating of 4.2 stars, it's a notable title among other
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Description
Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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