Strategic Brand Managment: Building, Measuring, and Managing Brand Equity

Strategic Brand Managment: Building, Measuring, and Managing Brand Equity (ISBN-13: 9780273779414 and ISBN-10: 0273779419), written by authors Kevin Lane Keller, was published by by Kevin Keller (Author) in 2013. With an overall rating of 4.4 stars, it's a notable title among other books. You can easily purchase or rent Strategic Brand Managment: Building, Measuring, and Managing Brand Equity (Paperback, Used) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $5.81.