Best Practice Cases In Branding
ISBN-13:
9780131411333
ISBN-10:
0131411330
Author:
Kevin Lane Keller
Publication date:
2002
Publisher:
Prentice Hall
Format:
Paperback
304 pages
Category:
Retailing
,
Industries
FREE US shipping
Book details
ISBN-13:
9780131411333
ISBN-10:
0131411330
Author:
Kevin Lane Keller
Publication date:
2002
Publisher:
Prentice Hall
Format:
Paperback
304 pages
Category:
Retailing
,
Industries
Summary
Best Practice Cases In Branding (ISBN-13: 9780131411333 and ISBN-10: 0131411330), written by authors
Kevin Lane Keller, was published by Prentice Hall in 2002.
With an overall rating of 3.9 stars, it's a notable title among other
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Description
The twelve cases in this book, written by Kevin Lane Keller, one of the international leaders in the study of strategic brand management and integrated marketing communications, feature some of the world's most successful brands and companies, including Levi Strauss & Co., Intel, Nike, and DuPont. Keller's cases examine the strategic brand management process, best practice guidelines, and how to best build and manage brand equity. For executives and managers in marketing and/or brand management. This book is suggested for use with Strategic Brand Management, 2e, also by Kevin Lane Keller and published by Prentice Hall.
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